Brand Strategy

What’s Your Story?

What is branding? What is the difference between unintentional and intentional branding? Why do I need a story? (emotional, expertise, trust)

Build your brand and discover what your business is truly about. Learn why a brand is NOT just a logo, it is NOT just the company you work for, and learn WHY you might not be attracting customers…and then strategize how to start finding better clients!

Topics include:

Unintentional + Intentional Branding & Develop your story
Why client perception is CRUCIAL
Social, Cultural, Personal, and Psychological influencers that interrupt client behavior

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What experience do you offer?

According to Jeff Bezos, founder of Amazon, “Brand is what people say about you when you’re not in the room.” For real estate agents, a brand is the most important thing they have control over yet it is the one thing that stands in the way of success. Why? Because most don’t understand the value of delivering an ‘experience’. Branding is a combination of knowing and understanding your clients, PR and image control, how you dress, talk, negotiate, answer phone calls and text messages, and altogether: why clients will use you again and refer their friends…or why they won’t.

Not having a brand strategy can ultimately leave an agent feeling frustrated and betrayed by their client, and is the number one reason that clients will ‘walk away’ from an agent and never look back. An agent’s brand is ultimately what makes them unique to a client, and is the ONE and ONLY reason a client choose them. Once you break down the myth that your brand is ‘a website, a logo, and the brokerage’s name’, agents start to understand what they need to do to become more successful.

  • What is branding

  • What is the difference between unintentional and intentional branding

  • Why do I need a story (emotional, expertise, trust)

  • Who, what, where, when, why, and how to post to the right target audience

  • Tone of Voice

  • How social media affects perception

  • Why using @gmail.com, @aol.com, etc. is bad for business

  • Websites, Logos, Colors, and Fonts = Brand Trust

  • What type of media = authority, trust, and security

  • Why focusing on ‘closing’ is bad for business

2018-03-11T03:59:42+00:00