Content is King

Social Media Marketing

Why social media marketing is important (SEO building + Brand Building = Business) & Why content that engages your target market leads to more business!
Learn about: Blogging, LinkedIn
Facebook (intro overview only)
Twitter, Instagram, Pinterest
YouTube, Email Marketing

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Are you late to the game?

As a business, you HAVE to take social media seriously. If you are feeling overwhelmed, this course will help you develop a strategy for social media…and why the LOUDEST and most FREQUENT users are not necessarily the winners.

A big complaint for realtors is the cost of marketing and the lack of understanding in social media marketing. What is content marketing, and if you are going to create a budget for marketing and advertising, where and how they should spend your money according to your ‘brand and target market’. LinkedIn may be better for investors, but Instagram may be better for first time home buyers. What is a ‘true’ budget and how much time does it truly takes to have a successful online presence? With 9 out of 10 buyers looking online, understanding what you should be putting online, how you should put it out there, who wants and likes to receive what you are talking about, where it belongs online, and when is the best time to publish is probably the largest and hardest step for any business person, agent, or even CEO.

  • Social media is the new billboard

  • How to develop good content

  • Picking a target market and creating a niche

  • Being the Expert + Authority

  • What to blog about

  • Where to post the blogs

  • Why you should (and maybe shouldn’t) blog

  • What you need to be posting on LinkedIn

  • What you should be posting on your FB page

  • Twitter, Instagram, and Pinterest for business

  • Tone of Voice

  • How social media affects perception

  • Why you SHOULD be using YouTube

  • Google for Business

  • Email Marketing

     

  • The SEO Quickie

  • Websites, Logos, Colors, and Fonts = Brand Trust

  • What type of media = authority, trust, and security

  • Take home your ‘homework’ and printed materials

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