Stories + Articles2018-07-26T05:22:11+00:00

Featured Articles + Stories

What the Heck is User Experience?

What the Heck is User Experience? Most employers and business owners plus managers at corporate companies know the term user experience or at least have seen or heard the acronyms UI/UX. But after research,

Career Crisis

Career Crisis In the middle of your business and feeling a little lost? Maybe you are

Brand Strategy

What's Your Story? What is branding? What is the difference between unintentional and intentional branding? Why

Content is King

Social Media Marketing Why social media marketing is important (SEO building + Brand Building = Business)

I will fear no sales…

Why do we fear sales...better yet, why do we fear being salesmen? The two are tied together. We don't want to be salesmen because we know how we TREAT the sales guy. He comes to the door: we fake not being home. He calls on the phone and we

Figuring Out Facebook

Figuring Out Facebook Overview of Facebook Basics Learn how to build your brand Learn best practices for optimizing your business, brand, and profile Learn how to ‘maximize’ exposure using ads What is your ideal client? Who would you like to serve? What do they want? What

Try Before You Buy

The feel of the wheel seals the deal... Advertising and marketing sales is an art. I recently came across a post on Craigslist where a creative director had to be skilled at 'pitching a project'. Wow! Nail on head. While it's understood that as a director you need to

Your Ideal Client

Your Ideal Client WHO ARE YOU TALKING TO? DO YOU KNOW? IF YOU ARE TALKING TO EVERYONE…YOU ARE TALKING TO NO ONE. You start a page. What’s a boost? A post? An ad? What do I post? Where do I post? How much does it cost

Are you the real deal?

I'm ready to go from 'wantrepreneur' to 'micropreneur' Guy Kawasaki, founder of AllTop once said, “Ideas are easy. Implementation is hard.” Since I've pushed my business in a new direction over the last four months, I have had some amazing experiences. The people I'm working with? Well, them...they've had

Are you there yet?

Yogi Berra said “If you don't know where you are going, you'll end up someplace else.” And it's the truth. In branding and marketing, I ask people all the time "what are your goals?" I get answers like: "Find More Customers" "Fix my website" "Make more money per month"

Do you need a coach?

Just the other day I reviewed a 'content marketing' strategy outline for a VERY large corporate company trying to hiring a 'connector' between a professional marketing agency and the company. Since this very large, unnamed corporate company opened, (not to toot my own horn of course) I made the

Build Value by Listening

I think sometimes we as business owners and entrepreneurs think we know what is best for our customers. And while sometimes we may have insight into something our customers are not yet aware of...we certainly don't know what is BEST. I say that carefully. The whole point of listening

Do you need print marketing?

Print is not dead. I think I might just about lose it if I hear it again. People are looking for you. Print marketing helps them find you. I was talking to a magazine sales account executive the other day at the Apple Store. We were both buying new

Know Your Target Market

What is a target market? Very simply put: it's the person you are talking to. When something great happens in your life, who's the first person you call? Friends? Family? They would be considered your target market. But what about your business and your products and services? When you

4. Branding + Content Marketing

What are your goals and desires? What are your personal goals? Business goals? Goals as a spouse or friend or entrepreneur? We all have goals but it's important moving forward that you start to define them. Why? Because if you aren't working for something specific, you won't be able

3. Module Three — Your Website

Should You Redesign your website? Now that you've had a chance to identify your target market, it's time to think about how to reach them: and the first line of defense is your website. Your brand is communicating at all times: whether you're serious or joking, your website is

2. Module Two — Your Ideal Client

Who is your target market? If you were having a conversation, there is the person talking...and the person listening. Everything your business says...whether it is intentional or unintentional; is being heard. If I invite you out to lunch, I am saying something the very second you spot me getting