What are your goals and desires?
What are your personal goals? Business goals? Goals as a spouse or friend or entrepreneur?
We all have goals but it’s important moving forward that you start to define them. Why? Because if you aren’t working for something specific, you won’t be able to measure your progress and success, and if you cannot measure your progress or success, how do you know what your ROI (return on investment) is?
What are you working for? If you can define what you are working toward, then the path becomes much clearer on how to get there.
What do you want out of your life?
If I were to personally answer this question, I would tell you several things that I want. I want to build a business that lets me work only several days a week, involves interaction with people, allows me to live in comfort with my spouse and my dogs, gives me extra money to help rescue dogs (and animals in general), and lets me spend more time with family.
There’s a lot of answers in there.
And that’s okay.
Why is it important to define what you want? Well, if you don’t know what you want, how are you going to find a way to get there? If you aren’t working for SOMETHING, then you aren’t working for anything. I am motivated to have these things, and this motivation makes me WANT to make my business as successful as possible.
What do you want out of your business?
Once you’ve figured out what you want from LIFE, it’s time to focus on your business. I have this conversation monthly with myself and my own mentors. I want more quality clients that are interested in learning about their own business goals. I want to find software that makes business more organized and easier to manage. I want to share my expertise with other entrepreneurs who are in similar industries to help them succeed so we can help each other. I want to incorporate some more modules that are specific like ‘law’, ‘accounting’, etc.
WHY do I want these things?
I know that if I want more time with my family and not have to worry about ‘working’, I need to be in a business that allows me flexibility (time) and brings in money that allows me more time off (quality clients).
WHAT does that mean?
Now I have a clear idea of where to start. If I need more time and flexibility, I need to build a website that is easy for my clients to use and easy for me to manage content. That means I have to invest heavily in the area of websites, apps, and software. If I want to attract more quality clients, I need to focus on where I find my clients and how I find my clients: which means investing in the right tools for the right social media and writing relevant content for these clients.
In 2 short questions, I’ve started the first ‘bubble’ to my brand and marketing strategy. I’ve identified 2 things that need to happen, and now I have to figure out how to make those things happen.
You can have everything…just not all at once.
A lot of clients feel offended when I tell them to focus on one thing at a time. They feel like I’m telling them to let go of the ideas they worked so hard on.
It’s quite the opposite.
It’s hard to have social media before you have a website. And it’s difficult to promote your videos if you don’t have social media. While there are exceptions to everything, the most (including myself) if you try to do too much, you’ll lose motivation and not see results. Before you start boosting Facebook posts and taking out ads, make sure you feel great about your abilities on social media.
So…how do I figure out what to do first?
Think about what needs to happen in your business. Phase 1 might be working on a website and re-defining WHO your target market is and your potential clients. It’s deciphering how to respond to those clients. What do you want to say to them? How do you want to say it? Phase 2 will be determining HOW to talk to them and WHERE to talk to them. It’s the time in your business that you start looking at your social media and all the components that go into your social media: new photos, video, 5 hours a week dedicated to being online and interacting with your potential clients, etc. Phase 3 might be broadening your reach in the real world: attending conferences, paying money to boost your online profiles, and re-examining Phase 1 and 2 if you aren’t getting the right clients.
Let’s get real about the money.
You’ve got to spend money to make money. The hard part is figuring out whether you are spending money in the RIGHT places.
It’s a little early to start delegating the money, but it’s a good chance for you to sort out where it’s currently going.
Use the lists to evaluate your business finances. This isn’t a formal process: it’s a map so you can visually see what money is coming in and what money is going out. Why do we do this? It doesn’t matter if you have the best accountant in the world, YOU need to know what your business is doing.
The second thing you need to do is evaluate your personal finances. You should NEVER cross your business and personal finances, but many people do…out of necessity. The reason I ask you to map out your personal finances is to determine WHY you’ve needed to pull unnecessary money (if you’ve been doing that). It’s also good to know on a personal level.