Figuring Out Facebook

Overview of Facebook Basics
Learn how to build your brand
Learn best practices for optimizing your business, brand, and profile
Learn how to ‘maximize’ exposure using ads
What is your ideal client?
Who would you like to serve?
What do they want?
What will the pay for?
How do I connect with my target audience?

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I will not fear Facebook…

FACEBOOK is NOT easy! We know that! Don’t let others fool you…

Figuring out Facebook is more than just posting and hoping! If done right, Facebook is one of the most effective social media platforms to give you the biggest return on your investment. If done right, Facebook helps you build relationships, develop and deepen your SEO, find new leads, and identify you as an expert and authority to help you build your business and brand for less than a monthly coffee addiction.

Figuring out WHO your target market is confusing, and the person who has already ‘bought’ from you may not necessarily be the person you WANT in the future.

Yesterday’s buyers are not the same buyers of today. Perhaps you’re an established agent who doesn’t quite understand what a millennial is looking for, or perhaps you’ve been wanting to break into the investor real estate market but you haven’t had potential clients respond to your emails.

In this class you define and refine your idea client and target market. You’ll gain valuable insight into how to ‘test’ your market, where you can market and advertise to reach your specific audience, and determine a budget.

You’ll learn how to ‘think like your potential clients think’, determine a budget and discover what your ideal revenue is, and learn how to reach your new customers.

  • Setting Up Your Business Page

  • Why You Should Have a Page

  • Photos + media for best brand image

  • Should you do Facebook Live

  • How to find leads using Facebook

  • How to increase website traffic

  • Tone of Voice

  • How social media affects perception

  • Why you SHOULD be using YouTube

  • The true cost of Facebook Ads

  • Facebook Ads versus Google Ads

  • Email Marketing