What I Do
Your Ideal Client
Content marketing only works when you have an understanding of your target client — how they think, what they want, how they can be reached and how they choose to spend their money. Once you know this you can set up multiple ways to reach them with RELEVANT content.
Brand Strategy
Perception is everything. Is your business being perceived the way you want it to be? Branding is very complex and is a combination of your visual image, your storytelling skills, your quality and quantity of content, and your pricing.
Content is King
How does content integrate into the overall marketing strategy? HOW does the content translate into results?
How does it drive sales? How does it create demand? How does it create leads?
Content marketing is a combination of audience development, incorporating UI/UX, understanding and utilizing SEO, focusing on the product and content process and creating an excellent customer journey. This is where the creative affects the business.