What I Do - Chris Mascaro

CONTENT CREATOR

What I Do About Me

Helping You Get On Base

I’m here to motivate, inspire, and spark a new excitement for what you are doing and where you’d like to take your business. If you don’t like me, the way I talk, or the way I approach these tasks…you won’t get anything out of it.

Content is King

How does content integrate into the overall marketing strategy? HOW does the content translate into results? How does it drive sales? How does it create demand? How does it create leads? Content marketing is a combination of audience development, incorporating UI/UX, understanding and utilizing SEO, focusing on the product and content process and creating an excellent customer journey. This is where the creative affects the business.

Check Out my Portfolio

Brand Strategy

Perception is everything. Is your business being perceived the way you want it to be? Branding is very complex and is a combination of your visual image, your storytelling skills, your quality and quantity of content, and your pricing.

Ideal Customers

Content marketing only works when you have an understanding of your target client — how they think, what they want, how they can be reached and how they choose to spend their money. Once you know this you can set up multiple ways to reach them with RELEVANT content.

Chaos Pilot

Collecting the Dots

Connecting the Dots

Utilitarian

An Entrepreneur at Heart.

I've lived all around the country...and have been teaching small business owners marketing, branding, and business techniques to help them get organized and get their businesses off the ground.

In 2011, I created Shock Media (which no longer exists) which was an internship incubator, connecting local businesses in Lansing, Michigan with interns in the marketing and design industry. Since then, because of my interaction with people, places, and ‘boots on the ground’ type experiences, I am able to help new entrepreneurs start a business, organize and expand their current business, and find their true passion in business!

My mantra is ‘who are you helping’ which; once you figure out your target market, it’s discovering who your business is helping and then crafting a marketing strategy around who you are helping and HOW you are helping them!