Stories + Articles2020-02-21T05:22:57+00:00

Featured Articles + Stories

What the Heck is User Experience?

What the Heck is User Experience? Most employers and business owners plus managers at corporate companies know the term user experience or at least have seen or heard the acronyms UI/UX. But after research,

Content is King

Social Media Marketing Why social media marketing is important (SEO building + Brand Building = Business)

Sample Facebook Posts…

Confused about what a good Facebook post looks like? Check out these sample posts that were created for a

Who are You Helping?

What problem do you solve? Overwhelmingly, the BIGGEST problem that clients have? They just plain and simple need more

2. Module Two — Your Ideal Client

Who is your target market? If you were having a conversation, there is the person talking...and the person listening. Everything your business says...whether it is intentional or unintentional; is being heard. If I invite you out to lunch, I am saying something the very second you spot me getting

What is Christmas…

“Maybe Christmas,” he thought, “doesn’t come from a store. Maybe Christmas … perhaps … means a little bit more.”  – Dr. Seuss It doesn't matter where you are from or what your religion, everyday we need to practice being grateful. Especially over the holidays, it's important to remind ourselves what

Goal Training

It's important to have goals: in life, in business, heck, just in our daily day. Right now, my goal is to clean out my inbox, finish up a website, get cleaned up and to my afternoon meeting on time (if not early) and then come home and have the house

Testimonial — Justin

"I feel excited to start this business again. I had put it on the shelf until Christina helped me develop a strategy to re-enter the market." JUSTIN • SALES COACH, business name coming soon!

Empathize if you want to monetize

The key to a successful small business? Have empathy. [em-puh-thee] noun 1. the psychological identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another. 2. the imaginative ascribing to an object, as a natural object or work of art, feelings or attitudes present in oneself: or...understand how someone else feels from their perspective. Not to be confused with sympathy: feeling sorry for someone. I often tell people that as a small business owner, they are their products or service's best

What the hell is SEO?

As a small business entrepreneur, SEO is a tough topic. There is a lot of confusion about what it is, and even if you figure it out, many start to realize that they don't have time. There is also the issue that many get a lot of 'free' information

Wantrapreneur Case Study

Case Study: a lovely bar in Texas just had problems. They didn't do a lot of research before opening their bar, they had no idea who their target market was, and they decorated the place like THEY were the customer...instead of knowing who their customer truly was. Okay, so

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