SEO Marketing Your Content Isn’t For You Your Content Isn’t There For You It's There for the Search Engines Have you ever tried to create content online and wondered if it was being noticed? You know, was your content being read by humans and search engines alike? The truth is, there are two distinct forms … Read more
#brandbosses…social media management is like looking for a job As a brand manager, entrepreneur, and/or business owner, you might think that social media has 1 goal: to get as many followers as possible. But, like everyone else, when I mention the next following revelation during a workshop, I immediately get a third of the class … Read more
Confused about branding? Ask yourself: what are you selling. I’m going to give a little advice. Stop worrying about what your brand is. Really. STOP. I gave a workshop the other day, and it went okay. Worse than I hoped, but it helped me realize something. I prepared a workshop on branding BECAUSE marketing wasn’t … Read more
What the Heck is User Experience? Most employers and business owners plus managers at corporate companies know the term user experience or at least have seen or heard the acronyms UI/UX. But after research, some speculation, and a little experience, most don’t know what it truly means to apply it. User experience designers, (and those … Read more
